The Constitution's station, WGM, debuted two days later on March 17. Station management would claim the call letters stood for "Welcome South, Brother," even though the Journal did not specifically request those call letters. The Journal's new station was issued the randomly assigned call sign WSB. The station's debut broadcast took place that evening. A broadcasting license was normally needed before a station could go on the air, but it was arranged to have an initial telegraphed authorization, which was sent by the Department of Commerce on the evening of March 15, 1922. A transmitter had been ordered, but facing a delay, the newspaper arranged for the equipment used by Gordon Heidt for his amateur station to be temporarily installed. The Journal established a makeshift studio on the fifth floor of its building at 7 Forsyth Street. In Atlanta, the primary contenders were the two major newspapers, the Atlanta Journal and the Atlanta Constitution. In many communities, a race broke out to see who would be the first to get a station on the air. By the end of the year, the number of authorized stations exceeded 500. Department of Commerce, in charge of radio at the time, adopted a regulation formally establishing a broadcasting station category, which set aside the wavelength of 360 meters (833 kHz) for entertainment broadcasts, and 485 meters (619 kHz) for farm market and weather reports. In early 1922, there was a tremendous public interest in the then-new technology of radio broadcasting. WSB was one of the first radio stations in the South. Please discuss this issue on the article's talk page. Please consider splitting content into sub-articles, condensing it, or adding subheadings. ![]() This section may be too long to read and navigate comfortably. Although WSB is licensed to make HD Radio digital transmissions, it is not doing so, apparently due to listener complaints of RF interference. However, it is strongest in the Southeast and East Coast. At night, when radio waves travel farther, WSB can be heard across much of the eastern half of North America with a good radio. Even so, it still provides at least secondary coverage well into the North Georgia mountains, and as far south as Macon. Its daytime coverage area is not as large as 50,000-watt AM stations in other parts of the country due to Georgia's poor ground conductivity as such, a number of outer Atlanta suburbs (such as Gainesville, Newnan, and Griffin) only receive a grade B signal. The transmitter and radiating tower are located seven miles (11 kilometers) northeast of Atlanta at the Northlake Tower Festival Shopping Center, off Lavista Road in Tucker, Georgia. WSB transmits with 50,000 watts of nondirectional power, the highest permitted by the Federal Communications Commission (FCC) for commercial AM stations. The station's studios and offices are located at the WSB Television and Radio Group building on West Peachtree Street in Midtown Atlanta, which is shared with its television and radio partners. ![]() ![]() From 1939 to 2019, WSB was owned by Cox Enterprises along with the Atlanta Journal-Constitution daily newspaper the station had been established by the Journal in 1922. WSB is the flagship station for Cox Media Group in addition to WSB and WSBB-FM, it owns three other Atlanta radio stations and Atlanta's ABC Television Network affiliate, WSB-TV. It airs a news/talk radio format, simulcast on Doraville-licensed WSBB-FM. WSB (750 kHz) is a commercial AM radio station in Atlanta, Georgia.
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